Digital Marketing Is Not Rocket Science, It’s

Simplicity &

Consistency.

The data tells a story. Read the story, and adjust accordingly. Most importantly, stay consistent! Our least favorite phrase in the English language is, ‘Set it and forget it’.

Let's Grow Your Business

Areas of

Expertise



Search Engine Optimization / Search Engine Marketing

At Simply Data Marketing & Analytics, we have an SEO first/data-driven strategy that prioritizes the organic optimization of your business in order for your search dollars to go further and be more competitive. We focus on successful, not cosmetic KPIs.



Social Media Marketing

Our social strategy is hands-on, creative, and consistent. We will create social campaigns that fit your business goals and customer base from any social platform, and we will continue to update those accounts based on your evolving business goals and data-based results.



Website and Traditional Media Management

At Simply Data Marketing & Analytics, we will ensure that all of your advertising tells a cohesive story as well as ensuring your website is a continuing, efficient part of that story. We specialize in creativity and have resources for all forms of production.



Industry-Leading Service

At Simply Data Marketing and Analytics we value our service and communication. When you call, we will answer or get back with you in a very timely fashion. We will actively listen and truly value your business in action and not just in word.



Google Analytics/Data Analysis

Years of experience and strength in data analysis and Google Analytics take the guess-work out of our marketing strategy. We offer short-term and long-term consulting services in this area.

Our Approach

At SimplyDataMarketing, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.

Who We Are

We are a digital marketing agency who specializes in SEM & Social Campaigns, SEO & Website Management, Traditional Media Management, and Data Analysis/Google Analytics.

We specialize in automotive dealers but work with all businesses large and small. We will sit down and discuss your goals, utilize your budget, and create a formula that works for your business. Digital marketing is very flexible; the more you optimize organically, the farther your marketing dollars will go!

Randi Jo Owens-Goodson

Founder & Dreamer

Randi Jo embarked on her journey in radio advertising sales back in 2009, discovering an innate talent for production and a genuine passion for discussing marketing strategies with business owners. Over her 7-year tenure, she observed a significant decline in the perceived effectiveness of the medium, prompting her to embrace creativity and delve deeper into strategic planning to achieve success for her clients. Transitioning briefly into print media, Randi Jo encountered similar challenges but remained undeterred. As Plato aptly put it, “Our need will be the real creator,” a sentiment that fueled her drive to adapt and innovate.

In 2018, Randi Jo joined Edmunds, where she excelled in her market for four consecutive years. Delving into tools like Google Analytics, she found herself drawn to data analysis, finding fascination in deciphering trends and evaluating the efficacy of various marketing mediums. This proficiency positioned her as a trusted digital consultant for numerous dealers across Alabama and Georgia. Following persistent requests from a special client, she eventually took the leap to manage their marketing, rapidly expanding her client base and founding Simply Data Marketing & Analytics in February 2022.

Maintaining all current certifications in META, Google Ads, and Google Analytics, Randi Jo embodies a spirit of lifelong learning and relentless pursuit of her dreams.

Dionne Walker comes to us with a vast amount of sales and leadership experience. Her most recent experience is with Georgia Power where she executed the role of Lighting Sales Manager. Previously, she was with Edmunds, where she led a fast-paced sales team, encompassing 5 states throughout the Southeast region. Prior to her Regional Sales Director role, Dionne had a very successful sales career in various other sales roles, expanding over 18 years. Dionne also has experience as a Corporate Trainer, Product Specialist, Account Executive, and Manager of Enterprise Accounts, and she has excelled in each role. She is a leader in Diversity, co-founding and leading the People of Color & Allies Employee Resource Group with her former company.

Dionne obtained her bachelor’s degree in business at Wright State University and her M.B.A. from the University of Phoenix, in Dayton Ohio. Dionne relocated to Georgia in 2006, to continue her career aspirations. In the community, Dionne is a member of the National Sales Network (NSN) and WOCAN, Women of Color in Automotive.

Dionne Walker

Corporate Advisor

Chassidy Casey

Account Manager/Traditional Media Specialist

With a dynamic career that has spanned the traditional media landscape, Chassidy Casey brings a wealth of experience and expertise to Simply Data Marketing & Analytics. Her journey, marked by success in radio, billboard, and broadcast television advertising sales has honed her skills in strategy development and fostered many strong client relationships built on trust. Chassidy is a strategic visionary with an innate ability to craft impactful advertising strategies. She has a keen eye for identifying opportunities and creating campaigns that not only capture attention but drive results. Chassidy kick started her career in the world of advertising by excelling in radio advertising sales. Her innate ability to understand the power of sound and messaging laid the foundation for her future successes. From the airwaves, Chassidy transitioned seamlessly into the world of outdoor advertising, making a significant impact in billboard advertising sales. Her knack for visual storytelling and strategic placement of ads demonstrated her adaptability and innovative thinking. As an account executive at Fox 6, Chassidy brought her extensive experience to the world of television advertising. Her strategic aptitude and unwavering dedication to client success made her an invaluable asset to both the station and her clients. One of Chassidy’s standout qualities is her exceptional skill in building and nurturing client relationships. Her clients trust her judgment and rely on her to deliver outstanding results, time and time again.

In an ever-evolving advertising landscape where traditional media intersects with digital marketing, Chassidy is the bridge that connects the two worlds. Her holistic approach to media planning ensures that clients receive the best of both worlds, and her unwavering commitment to excellence ensures that their goals are not just met but exceeded. Chassidy is not just an account executive; she is a strategic partner, a trusted advisor, and a relentless advocate for her clients’ success. With her on board, our digital marketing company continues to thrive, delivering innovative solutions that leave a lasting impact.

Joanie Toland’s favorite and most important job is being a Mother to her two beautiful daughters,  Ansley and Hannah. Joanie has been married for 5 years to her husband, Justin, and has enjoyed a career as a Certified pharmacy technician for 21 years. She currently lives in Alexander City. Joanie enjoys a good book on the beach anytime of the year, a good concert with friends any day of the week, and her positive outlook keeps her excited about where this life will take her next!

Joanie Toland

Executive Assistant

Michael Owens

The SEM Guy

Michael is a Marine Corps Veteran and graduate of the University of Alabama at Birmingham (UAB). Go Blazers! He works in the field of Nuclear Medicine, is Google Ad Certified, and has a passion for learning anything new. Michael is a homebody who enjoys video games, history, football, and mastering his home barista skills. Michael resides in Birmingham with his wife, Cat, and German Shepherd/Husky, Leo.

With a background in graphic design, Shannon began her journey in the automotive industry as an Internet Manager at a large dealership. This path led her to join a marketing agency that specialized in generating social leads for automotive dealerships. Part of her role there was to provide comprehensive training to dealers so they could manage their organic and paid social media efforts in-house. Through this, she was given the opportunity to become well-versed in the intricacies of social media marketing.

With a genuine enthusiasm for empowering businesses and making a difference, Shannon remains committed to embracing cutting-edge tools and techniques to ensure success for Simply Data Marketing clients!